What’s in this stuff anyways? Ever find yourself asking that about the cleaners under your sink? or your (baby) shampoo? What about who is making it? Not just the company that owns the brand, how about the ethics that company employs? Wonder how you are voting with your dollar each time you go shopping? You can now find all this information along with a simple scorecard at a new website GoodGuide. The group behind this idea is nothing short of awesome, to hear them tell it:
At that moment, Dara realized how little we know about the products we bring into our homes every day, and that other parents should have the same access to product information that he and his fellow researchers had. He also wanted to solve the problem of increasingly confusing marketing claims regarding whether products were actually healthy, safe or green.
That idea evolved into a research project, that research project evolved into a “for-benefit” company which has joined forces with a wide range of scientific research and non-profit organizations for compiling data from specific ingredients and their effects upon you, the environment, their surrounding community, and on and on.
If you are still reading this post then hop on over and take a look, while the site is still in Beta I see it becomming a rather large success, especially being able to send in UPC codes via text message with your phone and get a rating back. Thinking it through this idea seems so obvious it’s amazing that no-one has done it yet, so my hats off to the guys at GoodGuide.com